If a customer has
a bad experience with your website e.g.. broken script,
missing images, etc., they may never return again. This
could be detrimental to your sites reputation and future
market share if the problem goes unnoticed. Periodically
you should do regular checks over your website to make sure
everything is working fine.
Browser Compatibility
Your website may be operating fine to you but how do your
customers see it ? Browser incompatibilities can often cause
a website to break, look wrong or not display at all so
its important to pay attention to all new web browsers on
the market and make adjustments accordingly.
Request Feedback
Do regular surveys and reward your customers for their time
and effort. You may find out that an essential element of
your website is missing and impacting on sales, that you
were not aware of. Customer feedback also has the potential
to produce service and operational improvements and efficiencies.
By taking action in response to customer suggestions, you
will generate loyalty and maintain their satisfaction levels.
Don't go Stale
To ensure repeat customer interest in your site change your
home page from time to time to generate a fresh look about
your website. Include articles, rotate specials or rearrange
the placement but don't change your site around too much
too often or else people may not know that they have been
there before.
